Since its launch in early April, iOS 11.3 introduces new features and delivers exciting experiences for users. Do you know how Apple uses your personal information on iOS 11.3? The story has to begin from App Store Personalized Recommendations, which is the equivalent to [ Similar Apps ] in Play Store and [ People also like ] in Windows Phone Store.

How do users benefit from Personalized Recommendations?

Personalized Recommendations helps users better discover new content in the iTunes Store, App Store, and iBooks Store. Apple will recommend products based mainly on users purchase history. Therefore, users will have more choices to compare among various products and be able to make intelligent decisions.

How does Apple make these Personalized Recommendations?

Apple adopts algorithm based on a combination of various metrics, such as downloads, purchases and online usages to suggest additional relevant apps. For example, if a user downloads Facebook, App Store may also suggest other social apps from the same category as well as other spanands like Instagram and Messenger, for instance.

How does Apple handle private information?

iOS 11.3 is updating the way it informs users about how personal information is used by adding a new icon of 2 persons shaking hands. “Apple believes privacy is a fundamental human right,”from iOS 11.3 Apple tells every user the first time they turn on their devices. Apple reiterates that they have a responsibility to minimise data collection. “We’re not going to traffic in your personal life. Privacy to us is a human right, a civil liberty.”Said Apple CEO Tim Cook.

How to turn off Personalized Recommendations?

1. On your iOS device, go to Settings > [your name] > iTunes & App Store.

2. Tap your Apple ID. If you're not already signed in, tap Sign In and enter the Apple ID and password that you use to make purchases in the iTunes Store.

3. Tap View Apple ID. You might be asked to authenticate your Apple ID.

4. Tap Personalized Recommendations to turn it off.