How can Reviews Influence Keywords Rankings? - AppBi | ASM | ASO | App Promotion Intelligent Platform | ASM Optimization Tool
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How can Reviews Influence Keywords Rankings?

AppBi 2017-07-28 INSIGHT 2192

Many developers have this question: how can the review of their apps influence the keywords ranking? Here Appbi will give the answer.

As for the relations between reviews and keywords rankings, we will mainly discuss from three respects:

Will positive reviews help to raise keywords rankings?

Will negative reviews help to lower keywords rankings?

Will the reviews with keywords help to influence rankings?

1. Will positive reviews help to raise keywords rankings?

Firstly we will tell you in spanief that the positive reviews on App Store will raise keywords rankings. As we know, the core factor of App rankings is downloads. But there are two types of downloads: one is called search downloads made by searching certain keywords; the other is named normal downloads made by charts or recommendations.

The search downloads can greatly raise the rank of a certain keyword and the normal downloads can raise the whole keywords covered by the app. But the effect of the later is not that clear. However, it will be better when the normal downloads are combined with positive reviews. That is to say, positive reviews can help raise the effect.

2. Will negative reviews help to lower keywords rankings?

When we have solved the above question, there’s no doubt that many developers will ask the question on the other side. For example, lots of negative reviews appeared of an app during a period of time. Accidently, from the data, we can see that the number of Top 10 keywords also drop down during this period.

Therefore, many developers may regard the reason of dropping of keywords as the appearance of many negative reviews. However, as we monitored and researched, many users uninstalled the app during the period so it is the reason that causes the keywords dropping down.

To conclude, there is no noteworthy causal relationship between negative reviews and keywords rankings.

3. Will the reviews with keywords help to influence rankings?

The answer is “NO” without any hesitation. Many reports have mentioned this point and say that the reviews with keywords will help to raise the keywords rankings. However, it is wrong. The viewpoint may be influenced by Google Play optimization as someone have tested that when adding keywords to the reviews, the rankings will be raised.

But as we analyzed and tested many times on App Store, keywords appeared in reviews will not have any obvious effects on keywords rankings.

To sum up, we have researched how can reviews influence keywords rankings from two aspects, and find that: positive reviews can help raise keywords rankings; negative reviews may not cause the dropping of keywords rankings; and the reviews included keywords have no distinct effects on keywords rankings.

Appbi data will constantly analyze the factors of rankings and share with you here. 

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