2019-01-08 284 News

Whether WeWork can Survive in China? It Remains to be Seen

Sharing economy is the hottest business model today, which is built on the sharing of resources and allows others to access the services or goods when needed. It is well known that sharing economy is prevalent around the world, including west countries and emerging markets. However, almost all international sharing economy brands are facing a problem: how to successfully enter Chinese market.

2019-01-04 353 News

Kill Zara – The Advantage that Apple Search Ads Brings to SheIn

SheIn is one of the most successful cross-border ecommerce companies. Though it is a Chinese brand and most clothing are made in China, the target audiences are Millennials in Europe, America, and other markets. Many customers prefer to compare SheIn and Zara, which is a famous cross-border ecommerce company in Spain.

2018-11-02 1668 News

After Uber, another U.S. unicorn is having trouble to survive in China

Airbnb’s Chinese rival Xiaozhu received $300 million in October from investors led by Tech tycoon Jack Ma’s Yunfeng Capital, an existing investor who poured millions to beef up its presence in China’s heating home-sharing market.

2018-11-02 1711 News

Insights from Top 50 Mobile Game Apps in App Store, 2018 H1

Mobile Game is always the most popular category in App Store. Developers and publishers released hundreds of millions of mobile game apps every year, so it is important to understand which game apps are prevalent and able to monetize in a crowd world. AppBi looks at the most popular mobile games in App Store among China and U.S. population. Popularity is based on the total number of app downloads in the first half of 2018.

2018-10-12 1782 News

Like it or not, Bytedance could be the next BAT

As Tech giants Google and Facebook seek to return in China, fast-growing startup Bytedance now aims to tap another market where foreign competitors are missing: streaming videos.

2018-09-20 1407 News

AppBi Index allows advertisers to break the technology barriers

China’s leading search ads intelligent bidding platform AppBi today announced its most updated WAP version after the Web product matured and supported hundreds of clients and advertisers. Meanwhile, the company successfully launched new product AppBi Index this September to help marketers and business professionals who have little programming or technical experience.

2018-09-18 1940 News

Douyin/Tik Tok dominates Japan’s App Market with Search Ads

In mid-2013, Japan had overtaken the U.S. App market in cash revenues and rose to become the world largest. While the U.S. remained No.1 in free App downloads, the profit extracted from Japanese market had far exceeded expectation. Until today, Japan remains one of the most important markets in Asia and worldwide for App developers, especially companies in neighboring China. This June, Apple launched the Search Ads service in 6 more countries, including South Korean and Japan in Asia. In August, the advanced version was available in Japan, South Korean, Germany, France, Italy, and Spain. Meanwhile, Apple made Search Ads Basic available in 13 countries in total. AppBi, a leading Data Analytics consulting agency in China, has studied extensively on App performance in 2018 H1 in Japan. While the political history between two countries remains rigid, China’s business influence in China had grown extensively over the past year.

2018-09-10 1694 News

Ride-hailing Didi once again raises safety concerns, and here is what China can learn from India

A passenger in eastern China was raped and killed by a driver from China’s largest ride-hailing company this August had once again fueled safety concerns about the service. Last month, local police ordered Didi to suspend its carpooling service after a series of events sparked public anger. This May, a murdered flight attendant and public discontent forced Didi to step up its safety measures, but the profit-driven company was unwilling to terminate its lucrative carpooling services. As late-hours working became a prevalent problem in China, safety at night also grew to become one of the most pressing issues faced by the country.

2018-08-24 1973 News

BAT are fighting over good games in China, but they are not easy to find

The fight between China’s tech giants Tencent and Alibaba today has never been fiercer. While Alibaba has an absolute advantage in online retail, Tencent has established an unchallengeable dominance in the game market.

2018-08-16 2086 News

Data Report on App Store: Why Car-hailing Apps Slipped in China?

However, DiDi along with other similar apps behaves poorly in Apple App Store. AppBi has organized and analyzed the related data including apps’ ranking and rating for further analysis and comparison.

2018-04-27 2129 News

What You Don't Know About How iOS 11.3 Uses Your Personal Information

Since its launch in early April, iOS 11.3 introduces new features and delivers exciting experiences for users. Do you know how Apple uses your personal information on iOS 11.3? The story has to begin from App Store Personalized Recommendations, which is the equivalent to [ Similar Apps ] in Play Store and [ People also like ] in Windows Phone Store.

2017-12-19 1552 News

ASM Bidding Strategy: 7 Bidding Issues Concerned by Developers

Apple App Store Search ads Marketing (ASM) has been available in four countries for almost one year. It stands for the coming of the new searching ages of iOS. On the basis of Apple search ads, developers can use it to raise the traffic and conversion of apps on App Store. Therefore, lots of developers want to know the bidding strategies of ASM.