2017-12-19

ASM Bidding Strategy: 7 Bidding Issues Concerned by Developers

Apple App Store Search ads Marketing (ASM) has been available in four countries for almost one year. It stands for the coming of the new searching ages of iOS. On the basis of Apple search ads, developers can use it to raise the traffic and conversion of apps on App Store. Therefore, lots of developers want to know the bidding strategies of ASM.

2017-10-17

Important: Apple Search Ads may be Available in 106 Countries! Have Your Country be Listed?

Apple Search Ads recently has published a list of 106 countries and regions that may be available for Search Ads. And the expansion means that Apple Search Ads will greatly expand its search ads services on App Store into countries and regions all around the world.

2017-09-14

More Important Than iPhone X --- New App Store is Coming!

Apple’s new products launching event had mainly released iPhone X and iPhone 8/8p, and what ASO providers might pay much more attention was the new App Store would come soon as the products were released.

2017-09-08

Does Your App Drop in Ranking on App Store? Find the Reasons!

Sometimes developers may find that some certain apps rank higher quickly on App Store within a very short time while their apps drop in ranking gradually. What are the reasons? How could developers do to acquire traffic again?

2017-09-06

How to Use Push Notification to Increase App’s Retention Rate?

How to raise app retention rate is an important problem for apps operators. We’ve found that when some teams are proud of their “newly acquired users”, then they feel disappointed that only small parts of these users can stay for more than 90 days.

2017-08-30

How to Optimize App Metadata Mostly to Gain More Downloads?

​App Store optimization consists of a series of techniques and methods to help developers to promote apps and acquire downloads. Among all the elements, app title, text description and keywords are the three main ones. App optimization is very important as more than 65% iOS apps are found by users’ searching on App Store. Therefore, if developers do not optimize apps on store, they may lose a precious opportunity to promote their apps for users.

2017-08-23

Completed Information of Expedited App Review on App Store

Now we are going to talk about the expedited app review on App Store to let developers have a completed impression of this concept. For the majority of developers, they are not very familiar of what the expedited app review is and how to apply it and what can developers benefit from it. And now we will firstly list some main points about expedited app review.

2017-08-23

New App Store: What Are the Changes from Search Results to Conversion Rate?

The new App Store will come soon, we will talk about on the new App Store, and how can developers promote their apps and optimize apps on App Store.

2017-08-16

ASM Tip: Fail to Write App Description and Spend More?

During the ASM (App Store Search ads Marketing) campaigning, there is an important part of optimization. It is to guarantee impressions through relevance and various bidding schemes. However, developers should not ignore the importance of app’s description.

2017-08-16

What should developers do to pre-promote before releasing a new app?

Nowadays, it’s easy for developers to develop an app. However, it’s still a difficult thing for them to market or promote. Before releasing a new app, developers should be ready to participate in the competition of over 2 million apps on App Store.

2017-08-13

Appbi Exclusive: New Contents from Apple Search Ads Help Document Reveal More Useful Details

Recently, Apple Search Ads has updated its official help document, mainly adding various contents based on the original version. The new version consists of more detailed contents to guide daily actions in Search ads and explain for developers (advisers).

2017-08-09

Basic Tutorial Series III: Screenshots and Videos Optimization

In the last chapters, we have talked about basic tutorials on keywords, description and icon. And now, in this chapter, we are going to talk about screenshots and videos optimization. We have many researches and articles are mentioning about these parts. If you are interested, you can search and find them to learn some other tips that may be useful for you.