Douyin/Tik Tok dominates Japan’s App Market with Search Ads
In mid-2013, Japan had overtaken the U.S. App market in cash revenues and rose to become the world largest. While the U.S. remained No.1 in free App downloads, the profit extracted from Japanese market had far exceeded expectation. Until today, Japan remains one of the most important markets in Asia and worldwide for App developers, especially companies in neighboring China. This June, Apple launched the Search Ads service in 6 more countries, including South Korean and Japan in Asia. In August, the advanced version was available in Japan, South Korean, Germany, France, Italy, and Spain. Meanwhile, Apple made Search Ads Basic available in 13 countries in total. AppBi, a leading Data Analytics consulting agency in China, has studied extensively on App performance in 2018 H1 in Japan. While the political history between two countries remains rigid, China’s business influence in China had grown extensively over the past year.