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Three Tricks for Optimization of Reviews in App Store
If an app can be loved and downloaded by users depends on various factors, including demands, app name, icon, description, ratings, screenshots and video. Above these elements, there is one crucial factor that developers cannot ignore --- Reviews.
Almost all users will look over the reviews before downloading. Generally speaking, the situation of reviews list consists of the following cases:
1. Many reviews with many positive ones
2. Many reviews with many negative ones
3. Less reviews with positive ones
4. Less reviews with negative ones
As the quadrantal diagram shows, the x-axis represents the number of reviews and the y-axis shows the attitudes (positive/negative) of reviews. Many reviews with many positive ones will drive most conversions. And less reviews with many positive ones also prompt users to click “Get”. No matter how many reviews an app has, if it has less praises but many complaints, users generally will not choose to download.
It is concluded that the quality of review almost directly influences users. Therefore, how does an app get more positive reviews?
Here Appbi gives you the solutions:
Trick #1: Pop up a prompt at the right time to lead users publish positive reviews
This trick is effective but risky. Developer/operator needs to attempt to find the “right time”. If they rub users with no awareness, it will be likely to spaning negative reviews to their apps.
The “right time” is that developers should find a best opportunity during using time and pop up a prompt to lead users go to App Store to leave some reviews. Remember:
1. Pop up after users have tried the app for a period of time
When a user just uses the app for the first time, it is a “trial” time. During the time, user is not familiar with many features. If a prompt appears now, user may have no words to describe the app. Therefore, it will be better to pop up a prompt after a period of time.
2. Pop up when a user feel good about the app
If the user is troubled about a certain feature or just has a bad experience, and then a prompt pops up, there is no doubt that it provides a complaint platform for users. Therefore, it is suitable to pop up when user just finished a task or reached a new level. Users may have positive reviews with good mood.
3. Pop up when the app is stable
If the app is in a revision change or bug fixing time, users may feel the app is not that stable or fluent. If a prompt shows now, it will make users feel unkindly and publish negative reviews. So developers should guarantee that the app stays in a stable state before popping up.
Trick #2: Create suitable and favorable contents
When we are using an app, sometimes we will receive a prompt to invite us to write a review in App Store. The contents of prompts have various kinds. Some are plain while some are attractive. Different prompts shows different feelings for users and will more or less represent the app’s style.
If the contents about inviting users to write reviews in App Store can catch users’ eyes when popping, then positive reviews will be entered about your app. Conversely, if the contents cannot arouse users’ interests, users may be not willing to go to App Store. Developers and operator may spend more time on designing a good prompt.
Trick #3: Respond to users’ reviews on the App Store
If users have the reviews about their suggestions about the app on the App Store or write down about their confusion, developers can respond to them to show thanks to them or help solve their problems.
· Users may change their negative reviews when received responses.
Therefore, if developers’ responses help users solve problems, the users may change a negative review to positive.
· On the product page of App Store, only one response will be showed after a review.
Even so, if users’ feedbacks are chronic, developers can respond many times till the problem is solved.
Good ratings and positive reviews will spaning more users to the app’s page on the App Store. Responding to reviews can enrich the engagement and help to raise the ratings.
· If you'd like to ask them to provide feedback on the App Store without leaving your app, you can use the SKStoreReviewController API. Simply choose when to prompt users to rate your app, for up to three prompts in a 365-day period.
· Make your support channels and contact information easy to find in your app and on your App Store product page, so that if users encounter difficulties they are able to discuss them with you directly and resolve negative experiences that may otherwise lead to poor reviews.
Ratings and reviews have a direct effect on the rank of search result of App Store and will lead users to check the product page, so developers need try hard to make better experience and use the above three trick in actual cases. They will encourage users to make positive reviews on the App Store.
Appbi Data will constantly update all kinds of tricks or techniques about Apple App Store and Apple Search Ads.